Pamela Jabbour, Total Image Group. Source: supplied
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Would you have the resilience to make 100 cold calls a day, for an entire year, to make your first sale?
I think many people could do it for a week, maybe two, but most would have stopped before the 1000th (mostly) polite no.
For Pamela Jabbour, the founder of uniform designer, manufacturer, and supplier Total Image Group, it took 26,000 calls. That was 100 calls, every Monday to Friday for 12 months, just to break through.
But since that first sale in 2006, Jabbour has built Total Image Group into a successful business with yearly revenues of $15 million before COVID-19.
ABOUT THE AUTHOR
Paul Brescia is a freelance journalist and regular contributor to SmartCompany Plus. You can follow him on twitter: @pwbrescia
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