SOurce: Unplash/Souvik Banerjee.
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Say you are looking for a new job. You head to LinkedIn to spruce up your profile and look around your social network.
But who should you reach out to for an introduction to a potential new employer? A new study of more than 20 million people, published in Science, shows that your close friends (on LinkedIn) are not your best bet: instead you should look to acquaintances you don’t know well enough to share a personal connection with.
The strength of weak ties
In 1973, the American sociologist Mark Granovetter coined the phrase “the strength of weak ties” in the context of social networks.
ABOUT THE AUTHOR
Dr Marian-Andrei Rizoiu is a lecturer in Computer Science at the University of Technology Sydney. He is interested in stochastic behavioural modelling of human actions online, at the intersection of applied statistics, artificial intelligence and social data science.
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