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The history of budget jet airlines in Australia is a long road littered with broken dreams. New entrants have consistently struggled to get a foothold.
Low-cost carrier Bonza has just become the industry’s latest casualty, entering voluntary administration on Tuesday after abruptly cancelling all flights.
Losing the airline would be heartbreaking for the 24 regional Australian locations that were not connected directly by any other airline. It would also mean even less competition in a heavily concentrated domestic air travel market. Over 85% of routes are operated by just three airline groups.
But Bonza hasn’t just fallen into this situation by chance.
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