How EatKinda is bringing its vegan ice cream to the world – one cauliflower at a time

The idea for a “cauliflower ice cream began with 65 pumpkins growing out of my compost,” says Jenni Matheson, co-founder of vegan ice cream brand EatKinda. 

In what is said to be the world’s first cauliflower-based ice cream, New Zealand-based EatKinda’s humble journey began when Matheson challenged herself to make and create as many different meals out of pumpkin as possible because she “didn’t want to eat pumpkin soup all winter”. 

“One of the recipes I created was pumpkin ice cream, which was delicious, so curiosity led me to make ice cream out of other ingredients. Over a couple of months, cauliflower ice cream emerged, which ended up being the family favourite,” Matheson tells SmartCompany.