How the potential of AI and smart farming is attracting new talent to agriculture

While AI and machine learning are widely recognised for their impact on finance, advertising, healthcare, and retail, their transformative power in agriculture is often overlooked.

The Australian agriculture industry makes up a critical part of the economy and employs over 300,000 people. However, it has traditionally been viewed as labour-intensive and dominated by a rural workforce with lifelong on-farm experience. 

The advent of agtech is rapidly working to update this image. By harnessing AI and machine learning to improve efficiency, productivity and sustainability in farming, agriculture is drawing new talent from diversified backgrounds to the sector. This evolution not only enhances the attractiveness of agricultural pursuits but also fosters a more dynamic workforce, paving the way for further innovation and growth.