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If you’re in the field of international business, you’ve heard the following comment a thousand times:
“Commercial intelligence is vital to the success of an international business venture”.
And if you’ve been around the traps for long enough, you’ll know how true that is.
For those of you wondering what’s so special about commercial intelligence, let me start with a cautionary tale.
Once upon a time, there there was a company called Amazing Food Co. from a country called Faraway Land. Amazing Food Co. had invested significant time and money to access cutting edge technology in the food space. Amazing Food Co.
ABOUT THE AUTHOR
Cynthia Dearin is the managing director of Dearin & Associates, an international business consultancy that helps clients to access opportunities in fast-growing international markets, and the International Business Accelerator. She is the author of Business Beyond Borders: Take Your Company Global and Camels, Sheikhs Billionaires: Your Guide to Business Culture in the Middle East and North Africa.
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