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At the International Business Accelerator, I recently taught a workshop with my colleague Peter Evans on choosing the right international market for your business to expand to. This is a big topic and an important one, because if you get your choice of market wrong, it can have serious implications for the success of your international venture. It could also have a negative impact on your domestic business if things go badly.
We covered a lot of material in the workshop and I thought I’d share five of the most important points with you.
1. Research is vital … and there are several kinds you can use
In pretty much all contexts, a good choice is an informed choice … and choosing an international market to expand to is no exception.
ABOUT THE AUTHOR
Cynthia Dearin is the managing director of Dearin & Associates, an international business consultancy that helps clients to access opportunities in fast-growing international markets, and the International Business Accelerator. She is the author of Business Beyond Borders: Take Your Company Global and Camels, Sheikhs Billionaires: Your Guide to Business Culture in the Middle East and North Africa.
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