From DOGTV to pet cremation: How humanisation is driving a boom in the business of our furry friends

Growth industries are of constant interest to Australian entrepreneurs — there’s money to be made and those willing to take risks betting on new ideas are more likely to be rewarded.

When it comes to growth, few industries are more promising than Australia’s booming pet care and services market, which is enjoying a spectacular rise on the back of the much talked about fur baby phenomenon.

More than 60% of Australian households own pets, according to the Pet Industry Association, driving over $12 billion in annual spending on pet products and services in 2016.

That figure increased by 42% between 2013 and 2016, according to Animal Medicines Australia, and has continued to soar upwards since then.