Ben Thompson: Employment Hero tried negotiating with Hostplus before public super feud

Employment Hero CEO Ben Thompson says he tried to negotiate with superannuation giant Hostplus for months before making their feud public, and the workplace tech platform remains open to further discussion outside the social media spotlight.

Since late February, Thompson has used Twitter and LinkedIn to publicly challenge Hostplus over its November 2023 submission to a Treasury consultation, in which Hostplus called for a ban on superannuation fund advertising within platforms like Employment Hero.

Those headline-grabbing statements culminated in a Tuesday LinkedIn post, in which Thompson shared a letter Hostplus purportedly sent to venture capital fund Airtree, an Employment Hero investor, in early March.