Storytelling is the secret to successful pitching

At its core, storytelling is about creating a lasting and positive impression. Anthony Bastic, CEO of AGB Events

The most enduring living culture belongs to the country’s First Nations Peoples, dating back more than 65,000 years. Storytelling has been integral to their culture and traditions, passing tales of the Dreamtime, origin stories and history across generations. Through stories, First Nations Peoples connect with their land and ancestors and preserve their culture to inform future generations in an accessible way. Business leaders can learn from the ancient storytelling practices in indigenous cultures worldwide. The main lesson is the importance of – and ability to – take the spoken word and cultivate an emotional connection with the audience by sharing the past and generating interest for the future.