Cashrewards has announced Flybuys and Coles senior executive Anthony Seymour-Walsh as its new chief executive officer. Source: Cashrewards, supplied.
Cashback platform Cashrewards says it has taken a significant step towards becoming the country’s “ultimate shopping companion” after acquiring shopping deals platform Little Birdie.
Little Birdie was officially launched in 2021 by Catch founders Gabby and Hezi Leibovich, along with CEO Jon Beros and received $30 million in pre-launch funding from Commonwealth Bank.
Its app allowed shoppers to search through millions of products online and find the best deal, and the company later added a browser extension that alerted customers to a cheaper deal than the one they were perusing at the time.
However, the startup paused its operations in May this year.
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