Source: Unsplash/Christina @ wocintechchat.com
article-article-body
There’s often a bit of a dance that goes on between a seller and buyer. The ‘what’s your budget?’ dance. Typically, it involves a buyer — your customer — asking questions about your products or services but being reticent to indicate what they are planning to spend. So, how do you price yourself when you have no idea about what their spending appetite may be?
The budget dance
I experience the ‘what’s your budget’ dance quite often. People ask about some training, for example, but when I ask to clarify their budget, they say they don’t have one. And that’s fair enough.
ABOUT THE AUTHOR
Bri Williams is an authority on behavioural economics applied to everyday business and personal effectiveness.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.