How hairbrush brand Ugly Swan pivoted its EOFY sales strategy to make $56,000 in three hours

Australian hairbrush and hair towel brand Ugly Swan has hit the ground running this year when it comes to the end of financial year (EOFY) sales, making more than $50,000 within hours, with its founders revealing they opted for a different approach this year during the peak sales season.

Ugly Swan was founded in 2017 by two Adelaide-based mums Marissa McLoughlin and Annette Short, whose products are “all about making a difference to your morning routine and starting the day right”. 

This year the brand made $56,000 in the first three hours of its EOFY sales, selling 751 units in the first 30 minutes and averaging a total of one unit every two seconds.

Speaking to SmartCompany, McLoughlin says the founders looked at the EOFY sales differently this year.

“We wanted to get as many of our products in as many hands as possible, reaching far and wide into different demographics.