Heaps Normal CEO Andy Miller. Source: Supplied
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When we started Heaps Normal, we didn’t really look before we cannon-balled into the purpose pool. We exist to change the drinking culture, but like a lot of people reading this, we care about contributing to other challenges in our world and see business as a vehicle for positive change. As we dived deeper, we discovered hidden challenges and it became clear that doing purpose properly costs a lot of time and money — two things that are scarce in small businesses.
When we think about purpose-led businesses that have gone ‘mainstream’, one of the first names that come to mind is Patagonia and the grand acts it has made synonymous with what positive impact looks like today.
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