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Australian businesses and residents can now purchase a ‘.au’ domain for their website address. While this has its benefits, it can create serious risks for those businesses that do not purchase theirs in time. Here we detail those risks, one of which includes cyber fraud, and explain how to protect your business and its customers.
On March 24, 2022, auDA, the organisation responsible for managing Australian website domains, essentially created the .au domain and enabled existing Australian businesses and Australian residents to purchase this as part of a web address.
Benefits of a .au domain
Currently, Australian businesses commonly use a ‘.com.au’
ABOUT THE AUTHOR
Scott Lindeblad is principal of business advisory at William Buck.
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