Stephen Annicchiarico, practice leader of the intellectual property and technology practice at WRP Legal and Advisory. Source: Supplied
When running an e-commerce business, profitability, security, and customer satisfaction are all vital to your success.
Yet all three can be jeopardised by copycat scams, where an imposter either sells products masquerading as your own, or establishes a website under your own business’ name.
Australians lost $74 million to online scams, including website impersonation scams, in 2022 alone.
And some of the nation’s most renowned retail brands have been imitated: consider the case of Gorman, which is fighting a relentless battle against the imitators fooling the brand’s loyal customers.
Stephen Annicchiarico is a senior associate and intellectual property expert at WRP Legal & Advisory.
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