How an agreement with Warner Bros brought AFL’s Tasmania Devils to life

Tasmania devils

Source: SmartCompany

The buzz around the announcement of the ninteenth team in the AFL has certainly been met with a lot of excitement. Tasmania and I think all of Australia who have a soft spot for the Apple Isle have embraced the announcement with memberships hitting record levels for a new team entering a competition in Australia, especially when they don’t officially enter the competition until 2028.

One of the interesting side stories that has emerged in relation to the bid was the use of the name and a possible stoush that could have emerged with one of the world’s largest entertainment companies.

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