Three major innovations at Afterpay Australian Fashion Week 2022

It’s hardly been fashion as usual at this year’s Australian Fashion Week, with world-firsts, tech integration, and diversity galore strutting down the runways at the chic event.

With controversial buy now, pay later giant Afterpay as the major sponsor, the week of fashion heavyweights was always going to be anything but dull.

Here are three ways it moved the needle (mind the pun).

A world-first fashion trademark

Expect to see the newly-minted “Australian Fashion™” trademark next time you’re shopping overseas. The industry certification is the brainchild of the peak body for the Australian fashion and textile industry Australian Fashion Council (AFC).

For brands to become certified, they must tick two of the following bosses: demonstrating a contribution to jobs and the local economy, Australian made, Australian owned, majority Australian employees, and/or Australian tax domiciled.