Food tech unicorn NotCo reveals plans to manufacture its plant-based products Down Under

NotCo, a Chilean-born, New York-based food tech unicorn has unveiled plans to establish Australian production facilities in 2023 following a soft release of its plant-based milk, beef and chicken products. 

NotCo’s incursion into Australia’s plant-based meat and dairy products comes just as local competitor Eden Brew raised $6.9 million to launch an animal-free dairy product replicating the natural fermentation process of cow’s milk. 

Speaking to SmartCompany, CEO and founder of NotCo Matias Muchnick says Australia’s demography, particularly the youth, is influencing consumption behavior towards more sustainable alternatives. 

While meat and dairy are part of Australia’s traditional primary industries, the highest growth demographic, Muchnick notes, are environmentally conscious and are leading the preferences on consumption. 

This is directly reflected in the response NotCo has received since it launched its plant-based milk substitute product NotMilk this month, says Muchnick.