Aldi to open pop-up bar where glasses of wine start at 83 cents

Aldi is opening a pop-up wine bar in Sydney where a glass of pinot grigio will set you back just 83 cents, the latest marketing masterstroke from the discount supermarket giant.

It’s called The Trophy Room on Elizabeth Street, and punters can purchase a ticket for $4.41 to head along on two nights only: July 15 and 16.

The entry price will get you a double gold medal-winning Darley’s gin cocktail on arrival and a tasting selection of Aldi wines from acclaimed Australian wine regions like McLaren Vale and Margaret River.

“Our wines have been created by some of the best winemakers in the world and judged by the harshest critics to take home many of the most prestigious awards in the industry,” Aldi wine expert and buying director Jason Bowyer said.