Here’s why menopause is a $16 billion untapped market

There’s a common problem lurking in the shadows, that will affect every second person walking down the street at some point in time. Yet, it’s shockingly low in innovation, investment and startup activity. That’s right we’re talking about everyone’s favourite topic to avoid… menopause!

The natural process that makes everyone so uncomfortable and embarrassed they’d rather sweep it under the rug and pretend it doesn’t happen. When we say menopause is a big opportunity, we mean it. Globally, the market size is estimated to be worth $16 billion this year and growing fast. Remarkably, there is no market leader and no clear brand or business owning the category.