“Shell-shocked”: Australian AI marketing firm Metigy has entered administation, losing 75 employees

startup Metigy

David Fairfull presenting. Source: Supplied.

Staff at Australian tech startup Metigy say they are “shell-shocked” by the news of its administration, a move which has impacted 75 employees and appeared to take industry onlookers by surprise.

The Australian Securities and Investment Commission states Metigy has entered external administration, and The Australian Financial Review reports Simon Cathro and Andrew Blundell of Cathro Partners were appointed as administrators on Friday.

Staff at Metigy, a company promising AI-backed marketing solutions for small businesses and franchisees, say they were only informed of the collapse on Monday.

“We’re pretty shell-shocked,” senior brand and content lead Claire Riley said in a LinkedIn post addressing the news.

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