KX Pilates founder Aaron Smith. Source: supplied.
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Like many other businesses, 2020 was supposed to be ‘our’ year.
To put things in context, KX Pilates celebrated its 10-year anniversary in February. We’d just held a successful conference with our studio owners, opened our 68th studio, were in the midst of securing a joint venture to launch into China, and looked forward to hitting $32 million in annual turnover when COVID-19 struck.
With almost half our studios in Victoria, this meant two lockdowns put the brakes on our trajectory and hit us like a ton of bricks. The result? A 98% revenue drop for several months as the business pivoted to stay afloat.
ABOUT THE AUTHOR
Aaron is the founder of KX Pilates.
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