Dritimes towels have spread from surfing into all elite sports. Source: newsleads.
Already the 26th best ranked Sport City in the World in the 10th annual edition of the Burson Cohn & Wolfe 2022 Sports Practice report, the Gold Coast has emerged not only as a host of major sports events, a hub for elite athletes and teams, but home to a surging sports innovation economy.
The sports industry currently contributes around $750 million annually to the Gold Coast economy. That figure is expected to multiply ahead of the 2032 southeast Queensland Olympics with the explosion of ground-breaking athletic tech the city is generating.
Harnessing the momentum leading to the Olympics, the Gold Coast is already the headquarters for world-conquering brands including sports analytics business Sportcor which has recently inked a deal to supply the official cricket ball for the lucrative International League T20 in the United Arab Emirates.
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