Source: Wander + Wild
article-article-body
Kirsty and Rani* are the founders of Wander + Wild, a small business based on Queensland’s Sunshine Coast that sells natural rubber gumboots for children, as well as natural baskets and eco-friendly outdoor play resources and toys.
The two friends founded the business at the end of 2020 and recently opened up about the challenges facing many Australian small businesses right now.
Life in small business right now is incredibly hard. There is no sugarcoating it. There seems to be an unsaid rule of admitting this struggle; that it will taint your brand or even make you undesirable.
ABOUT THE AUTHORS
Handpicked for you
Why I’m starting a lifestyle business after almost 17 years chasing startup glory
There was a time in the author's life when he was prepared to give absolutely everything to a company. But not anymore. Here's why.
Labour of love: How the McPhails turned their struggling family business into a $22m success
Furniture business owners Casey and Taylor McPhail thought they would have to shut the doors of the business that their father Keith McPhail founded in 1969 for good.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.