Protein ball pioneer Bounce Foods collapses into administration after $6 million US expansion leaves “heavy” debt burden

Bounce Foods, an Australian pioneer in the protein bar and ‘energy ball’ market, has fallen into voluntary administration, owing to significant debts from an unsuccessful foray into the American market.

Documents published by the the Australian Securities and Investments Commission (ASIC) on Friday show Natural High Co Pty Ltd, trading as Bounce Foods, has appointed John McInerney and Philip Campbell-Wilson of Grant Thornton as joint administrators.

Speaking to SmartCompany on Tuesday, McInerney said the administrators have launched an urgent expression of interest campaign, in the hopes of finding a buyer to take over the business and continue trading the two-decade-old Bounce Foods brand.