Source: Hell Pizza/Instagram.
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Hell Pizza, the gourmet fast-food chain founded in New Zealand, is set to launch its first Australian store, in Brisbane, during the coming months.
The company says it will grow its footprint across Queensland to test the market before introducing Hell nationwide.
The Kiwi brand said it is working with the restaurant group that also owns and operates the popular Burrito Bar chain in Australia in order to establish the Hell brand in the country. Hell Pizza’s first store will offer its signature Kiwi menu with free-range ingredients, catering to vegans, vegetarians and gluten-free consumers.
The menu from Hell includes pizzas, burgers, deep-fried cheese sticks, onion rings, salads and garlic bread wings.
ABOUT THE AUTHOR
Tony Van is a journalist at Inside Retail.
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