From one store to $30 million in revenue: Fitstop on how to successfully franchise a business

Peter Hull turned a small group workout session into a 81-store franchise business, and here he shares lessons on building systems, managing conflict, and picking the best tech.

Five fast tips

1. Make sure your technology investments either improve your systems, or improve your customer experience, rather than just to add options.

2. When multiple people in business compete in the same areas for customers, create a framework that allows for fair competition, so that the business as a whole benefits.

3. If you’re making changes in your business, listen to both the data and your gut.

4. Create simple systems that can be tested, measured and held accountable to.