Futurist in the USA: From palm scanners to phygital spaces

This January I traded sunkissed rooftop drinks and long nights at the tennis for the sub-zero temperatures of the Northern Hemisphere for a three-week learning tour in the US. My first stop was Texas, attending the Professional Certificate of Foresight program at the University of Houston, then onto New York (where I’m writing this from), before I hop over the border to New Jersey next week for a two-day keynote speaking bootcamp.

I’ve been thinking about the future of retail recently, so being in one of the shopping capitals of the world seemed like a good excuse to find out how retailers are pushing the boundaries and engaging customers in their flagship stores.