Should you use emojis in your business communications? 👍 or 👎

Emojis are a common part of social communications, but what about their use in business? Turns out, they can help you persuade your customers but only if they reiterate your message rather than replace it. 

Emojis go mainstream

Emojis are images used to emotionally cue a message. Most commonly you’ll see different facial expressions, like a smiley face, laughing or shocked face. The face with tears of joy was even named word of the year in 2015 by Oxford Dictionaries, so it’s fair to say they have become mainstream.

Emojis now also include pictures of places, like a house or church, food items, animals and gestures, like clapping or giving a thumbs up. 

While the library is ever expanding, the challenge with emojis is they are subject to interpretation.