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These are strange times, with wars, weather and a COVID-19 pandemic reshaping the global business landscape. For many executives, surviving is a fight to the death and expanding internationally seems like a pipe dream. But a business leader with big aspirations still needs an international strategy.
The movement of goods and people has slowed in the last two years, but global business isn’t going away — it’s evolving.
The death of distance is a key driver for international business in 2022. Despite the short-term supply chain crunch, improved logistics, travel and technology are enabling goods, people and ideas to move around the world faster than at any other time in history.
ABOUT THE AUTHOR
Cynthia Dearin is the managing director of Dearin & Associates, an international business consultancy that helps clients to access opportunities in fast-growing international markets, and the International Business Accelerator. She is the author of Business Beyond Borders: Take Your Company Global and Camels, Sheikhs Billionaires: Your Guide to Business Culture in the Middle East and North Africa.
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