Sober Par-Tea: Malaysia gets a taste of Australia’s finest non-alcoholic beverages at exclusive trade event

Some of Australia’s leading non-alcoholic beer, wine and spirit producers have had a chance to present their products at an exclusive invitation-only event in Kuala Lumpur as part of a new promotional program launched by the Australian Trade and Investment Commission (Austrade).

Australian brands from New South Wales, South Australia, Victoria, and Queensland showcased their products at a “Sober Par-Tea” in the Malaysian capital this month, with specially curated drinks and mixers available for tasting by Malaysia’s beverage importers, distributors, and representatives of the local hotel, restaurant and catering sector.

Fast-growing non-alcoholic drinks brand Naked Life was featured alongside Lyre’s, Sobah Beverages, Brunswick Aces, Little Ripples and Polka.