Aussie startup wants to give farmers a fair go with socially responsible grocery platform

A new Aussie startup is hoping to cut out the middleman and deliver fresh produce straight from the farm to shoppers’ doors.

Aussie Food To You has been launched by entrepreneur and business consultant Peter Askew as a response to growing demand, nationally and internationally, for fresh Australian produce.

“My current business is involved in a lot of projects in Asia, and we saw a major attraction to Australian produce, so we’re highlighting this opportunity,” Askew told SmartCompany.

Aussie Food To You allows Australian shoppers to purchase premium fresh meat directly from farmers, which is then shipped to their doors. The business is hoping to promote “socially responsible grocery shopping”.