Are you ready to go niche with your business?

Consumers are hyper aware of what they do and don’t want. They have become extremely educated and selective about their needs and desires. As a result, niche businesses are booming. These businesses recognise a trend or niche and then service it with razor sharp focus. Is your business in a position to do that?

Hopefully as a small business owner you’ve already worked out what it is you do; you’ve found a gap in the market you can fill with your products and services. However, is it possible for you to drill down even deeper and find a micro niche you can tap into that might enable you to develop a new business?

The rise of niche businesses is tied to the sophistication of an economy.