The Ethical Advantage, a report by Deloitte, reveals ethical business practices boost return on assets by 7%. When has your business behaved ethically and made a profit because of it?

Michelle-Akhidenor

Michelle Akhidenor

The Peers Project founder and chief executive officer

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Earlier this year, during the Black Lives Matter movement, we ran a “Black Voices Matter” campaign to amplify and promote Black voices across Australia.

As a woman of colour in media, I feel it’s both a duty and privilege to advocate for diverse representation in the industry and beyond.

Our campaign resulted in a more than 15% growth in followers across our social channels, and, in turn, we saw an uptick in sales of our newly launched podcast course Podcast Power 101™.

Ethics matter. Diversity and inclusion matters. And it most certainly does affect the bottom line.

Andrea Gardiner

Jelix Ventures founder and chief executive officer

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Consistently behaving with integrity and strong ethics has engendered trust and built our reputation as investors who founders, our syndicate investors and co-investors can trust.

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