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Some people have the knack of seeing and thinking about things in new and interesting ways. They are lateral thinkers who not only think outside the square but ask why the square is there in the first place. It’s a quality that is one of the cornerstones of innovative thinking.
The exponential growth of tech-related industries in the past decade has been fuelled by innovation and disruption. Entrepreneurs and business leaders have had to grapple with a new set of powerful tools and ideas in order to refashion their industries. Those that have succeeded are the ones who have not been afraid to make mistakes along the way or experiment with unconventional ideas.
ABOUT THE AUTHOR
Fi Bendall is chief executive of The Female Social Network and a Westpac-AFR 2015 100 Women of Influence, who was described by CEO Magazine as "The CEO's secret weapon". An expert and pioneer in digital strategy, she has over 23 years’ experience in the digital and tech sectors.
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