It’s a story that gets told over and over again in the board rooms of our businesses. And one that is rarely accurate.
It’s the story of your website’s return on investment (ROI) and how often this is undervalued.
It usually goes something like this (a true story).
“The website again proved disappointing this month, yielding only two email enquiries.”
Those of you who have been around websites long enough will be able to spot the problem with this statement straight away.
For everyone else, the correct answer goes way beyond email enquiries.
Email enquiries is but one measure of the effectiveness of your website.
ABOUT THE AUTHOR
Craig has been assisting and educating Australian smaller businesses with their marketing and website requirements since 2002 via his business The E Team.
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