A BFT gym in action. Source: Supplied
Australian-born gym franchise Body Fit Training (BFT) has announced new expansions into Hong Kong, Malaysia, and Spain, making customer gains as competitors like F45 adjust to trying market conditions.
The chain opened its first Hong Kong franchise this month and has recently sold its first two franchises in Malaysia, plus an additional two franchises across Madrid and Barcelona.
The additions will complement BFT’s 175 Australian studios, and an additional 75 spread across New Zealand, the US, Canada, England, and Singapore.
“Off the back of the continued success and strong performance of our Singapore studios, there has been a surge in interest across Southeast Asia which has led to sales in Malaysia and Hong Kong,” a company spokesperson told SmartCompany on Tuesday.
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