The unexpected upsides to being a B Corp-certified business

This year, we became a B Corp. Float.com is now part of a growing movement of nearly 9,000 organisations worldwide, including Aesop, Who Gives a Crap, and Keep Cup, committed to practices and policies that benefit our team’s wellbeing, the community, and the environment. And I learned, as a CEO and co-founder, that B Corp is not only about being a force for good, it is also just good for business. Here are three unexpected things about how a B Corp can improve your business:

A powerful purpose is a shared purpose

I’ve often struggled to answer the question, what is our organisation’s purpose? Why do we exist beyond making a profit? To answer that question, organisations turn to crafting a ‘mission statement’.