How working with Bondi Sands as our first client shaped the future of our business

Developing a new product – or a new business – should always start with listening to your target market so you can identify their pain points and work to solve them. Frntlne was built off the back of my own experience at a retail outlet, ready to spend hundreds of dollars on a DIY home maintenance product, only to be faced with several in-store staff who didn’t have the knowledge or confidence to speak about the products they were selling. They were happy for me to take my money elsewhere – and even suggested I should go to their competitor.

While frustrated at the experience, I saw a great opportunity to improve the way retailers and consumer brands deliver their product training and do it in a way that could upskill their staff members and provide a winning outcome for all involved. 

It was at this stage I realised there were three main stakeholders in any retail interaction: the retailer and its team members, the product supplier or brand, and the customer.