Yoochooz founder Margaret (Maggie) Ciobanu. Source: Supplied
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After her then 12-year-old daughter was the victim of cyber-bullying, Maggie Ciobanu started working on Yoochooz, an app that flags harmful content before kids send it.
As children type harmful content, it issues a prompt, “are you sure you want to send this?”, so they think before they send it. Essentially it is a keyboard that replaces an Apple or Android keyboard that has an inbuilt list of profanities
“And at that point, the child needs to make a conscious choice of whether they need to proceed or not. And what we want them to do is make the right choices,” she explained.
ABOUT THE AUTHOR
Ben Ice is special features editor of SmartCompany.
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