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Because Google is constantly updating and changing its algorithms, the whole business of SEO (Search Engine Optimisation) is like trying to hit a moving target. However, there is good news for business owners, and there are clear steps you can take to get your fair share of Google juice.
There are now two distinct SEO aspects: technical and content. The technical aspects of SEO are so complex that it’s effectively dead to the average business owner. To be done properly, it requires an expert service provider who lives and breathes it, but the content side of SEO is where you can take the reins.
ABOUT THE AUTHOR
Tracy Sheen is a small business digital trainer, certified practising marketer and author of Australia’s 2021 business book of the year, The End of Technophobia (BookTopia $34.95). Tracy is a 30-year veteran of small business marketing and technology who is passionate about helping close the digital divide in Australia.
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