L-R: Ultra Violette sunscreens, Remi Audette and Naked Sundays suncreen. Source: Supplied.
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If there was ever a category overdue for a glow-up, it was sunscreen.
Enter Ultra Violette and Naked Sundays. Both have stand-out branding, a fun tone of voice and plenty of cleverly trade-marked terms (cabanaglow™ and Queen Screen™, anyone?). Both are excelling on social media and in PR.
But I’m an SEO strategist, so I can’t help noticing a big difference in the SEO investment of these two brands. Call me biased, but considering there are still more than 8.5 billion searches on Google daily (Internet Live Stats, 2022), brands who ignore SEO are missing out on thousands of revenue-generating opportunities (especially when there are over 1.1
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