ACCC launches inquiry into AI’s role in search service competition

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The Australian Competition and Consumer Commission (ACCC) is spearheading an inquiry into the state of competition within the general internet search services sector, with a particular focus on the burgeoning influence of generative AI and international regulatory reforms.

This move comes as part of the ACCC’s five-year digital platform services inquiry, which is scrutinising the rapidly evolving digital landscape and its implications for market competition and search service quality.

This news comes against the backdrop of significant changes since the ACCC’s last examination of search services in 2021, including the introduction of laws overseas targeting gatekeeper search engines and the advent of generative AI.

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