Clockwise from left: Julie Mathers, owner of Snuggle Hunny Kids; Steven and Clive Sher, founders of Little Bellies; Melissa Haque, Wild Dough founder; and Comfy Koalas Eco Nappies co-founders Natalie Tsirimokos and Mo Majam. Source: SmartCompany
Eco-friendly nappies made from premium biodegradable bamboo, organic baby snacks and food, playdough made from 100% kid-safe ingredients, and sustainable baby clothes and essentials are only some of the many environmentally-friendly choices parents are opting for from small and medium Australian businesses when it comes to their babies and young children.
According to Global Markets Insights (GMI), the baby care products market was valued at over US$98 billion in 2022 and is estimated to reach US$168 billion by 2032.
The data shows an increased demand in the market for natural and organic baby care products, including organic baby food, skincare items and eco-friendly nappies, as parents continue to grow concerned about chemical-free options.
At the same time, more baby brands are offering eco-friendly baby products and product packaging and many small businesses in the industry are starting out with sustainability front of mind.
SmartCompany spoke with a range of Australian businesses about the current and future trends in the baby industry.
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