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Women’s health apps and websites, also known as FemTech, boomed during the COVID-19 pandemic and continue to grow.
These women’s digital health technologies aim to support women with their health during pregnancy and menopause, track periods and fertility, and manage their lifestyle and mental health.
The global FemTech market (defined as any form of technology that focuses on women’s health) was valued at USD$45.75 billion in 2022 and is projected to reach USD$139.51 billion by 2031.
The industry is experiencing a boost with the rise of AI-driven platforms, which opens opportunities to tailor healthcare to an individual’s needs, further revolutionising personalised medicine for women.
ABOUT THE AUTHOR
Dr Caroline Figueroa is an assistant professor at Delft University of Technology, the Netherlands. Her research focuses on developing and testing personalised digital health tools to help individuals lead healthier lives, with an emphasis on social justice by tailoring to the needs of underserved populations.
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