GS1 Australia CEO Maria Palazzolo. Source: SmartCompany
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Fifty years ago, a few printed lines opened a world of possibility. The humble barcode, the product-identifying stamp used by supermarkets, warehouses, and healthcare services worldwide, in June celebrated five decades of use.
That machine-readable code has come a long way since its first usage in the USA, with billions of unique barcodes now scanned each day across the globe.
Now, GS1, the international organisation which oversees the barcode standards system, is rolling out a next-generation barcode format.
Speaking to SmartCompany, Maria Palazzolo, CEO of not-for-profit GS1 Australia, explained the importance of the new 2D barcode system for retailers, brands, and the public.
ABOUT THE AUTHOR
Senior Business Journalist
David Adams is a senior business journalist at SmartCompany. He is interested in the challenges and opportunities facing Australian businesses, along with the influences of technology, culture, and a changing climate. Before SmartCompany, David served as a reporter for Business Insider Australia. You can find him on Twitter at @DavidAdams_AU.
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