“Overwhelming”: Organic cotton brand Bhumi secures $244,500 to further its sustainable textile revolution

Melbourne-based home and lifestyle brand Bhumi has raised $244,502 from 258 investors through an equity crowdfunding round on Birchal to further its aim of making sustainable clothing choices the new norm and putting a stop to fast fashion. 

Launched in 2018, Bhumi bootstrapped itself until now, serving more than 100,000 customers on the way to generating over $15 million in sales.

‘Bhumi’ is the Sanskrit word for earth, so when husband-wife duo Vinita and Dushyant Baravkar decided to start their organic cotton brand in 2018 to create sustainable products, it seemed only natural they would zero in on a name that honours the basic foundation of their brand, and of life on the planet.

Speaking to SmartCompany, the duo shared their journey of starting a brand from scratch, the move to physical retail and the future of sustainability.