“Better together”: Frank Green teams up with Parley for the Oceans to tackle plastic pollution

Reusable drink bottle brand Frank Green has officially kicked off its long-term partnership with global environmental organisation and impact network Parley for the Oceans in a bid to protect Australia’s coastline and the ocean from plastic pollution and other environmental threats.

Since partnering with Parley for the Oceans in late 2023, Frank Green and its community have raised close to $25,000 through customer donations and contributions through the sales of its reusable drink bottles, coffee cups and homewares. 

Through the partnership, the cult drink bottle brand, which was founded in 2013 by CEO Benjamin Young, will raise awareness about ocean conservation and preservation globally, while also getting involved with the Parley AIR Strategy to deliver community education, plastic interception, material science and eco-innovation projects.

According to Parley’s website, by 2050 there could be more plastic than fish in the oceans, with the annual cost of environmental damage to marine ecosystems estimated at $13 billion.   

Speaking with SmartCompany, Frank Green founder and owner Benjamin Young said the brand is single-minded about empowering people to make simple and sustainable choices for a better future, and Parley for the Oceans is the perfect partner. 

“Our commitment extends to restoring and preserving the ocean from the devastating impact...