Indoor plants have made somewhat of a comeback in Australia over the past five years, and Melbourne-based The Plant Runner has created a foothold in the market for products that help aficionados keep their plants alive.
As founders Dominic Hooghuis and Duncan Hilder have discovered, regardless of whether you sell physical products or your time and expertise, sharing knowledge with your customers can have lasting payoffs.
It’s one of the key tenets of using content marketing to build relationships and a sense of community among the people who might be interested in what you sell.
For best mates Hooghuis and Hilder, both qualified horticulturalists, sharing their passion for plant care makes perfect sense and their images of vibrant and luscious plants are well-suited to visual platforms like Instagram.
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